Inner Glow
Inner Glow specialises in pre and postnatal Pilates. Business owner Lauren engaged me to design a new identity and website to elevate the Inner Glow brand and attract new clients.
As part of the process, I helped Lauren define what the Inner Glow brand values really were, and ensure the new identity was a true reflection of these. The result is a new brand identity that connects with her target audience and conveys a sense of warmth, energy and inner strength.
Professional marketing materials communicate effectively, and simple, easy-to-use templates save the business time, allowing Lauren to focus on what she loves doing best — teaching Pilates.








“Lucy very quickly picked up on the look and feel I was going for with my logo and brand. She was really professional and easy to work with throughout the whole process. I couldn't be happier, she really has made my dream reality.”
— Lauren Watson, Inner Glow Pilates
Project Scope
Logo Design
Brand Identity & Style Guide
Website Design
Business Stationery
Social Media Templates
Copywriting