Tom Cheeseman Fitness & Wellbeing

Tom Cheeseman is a performance fitness and lifestyle coach. He’s no stranger to working with A-listers and has built a wealth of experience consulting in some of London’s most prestigious hotels.

When I first started working with Tom, his branding and website hadn’t changed in over 10 years and was in desperate need of an update. In his own words he ‘cringed’ every time he had to share his website with potential clients, and felt like his branding didn’t appeal to the high-end market he was now targeting.

I worked with Tom to get clarity on his brand personality and developed a new brand identity and website that feels exclusive, discreet and credible. The project also included providing a brief and mood board for brand photography, and designing new marketing and templates for Tom’s business and social media.